Short Bio
Welcome! I am Jackie Zeyang (pronounced ‘Zuh-Yahng’) Ju, a fifth-year Ph.D. candidate in accounting at the Von Allmen School of Accountancy, University of Kentucky. I am on the 2025-2026 accounting academic job market.
I use archival method and machine learning to understand technology and sustainability issues (artificial intelligence, climate commitments, and human capital) in accounting. My research presented at academic conferences and universities across the globe. I participated in AAA Southeast Region Doctoral Student/Faculty Interchange, MAS PhD Student Mentorship Program, AAA MAS/FARS/Auditing Section Doctoral Consortium, and AAA Deloitte Foundation/J. Michael Cook Doctoral Consortium. I served as an ad-hoc reviewer for Accounting & Finance, Abacus, and International Journal of Accounting Information Systems. I received the Best Paper Award at 2024 JAAF Symposium on ESG, the 2025 Gatton Doctoral Research Excellence Award, and the Best Paper Award at 2025 Rutgers Accounting Doctoral Symposium.
As sole instructor, my teaching infuses artificial intelligence (prompt engineering) and data analytics (Python and Microsoft Access) into accounting information system course. I also invite industry practitioners to weave in the real world insights into my classroom.
Before pursuing my doctoral studies, I worked as a research associate and taught business statistics at the Australian National University, where I received two summer research fellowships. I earned a research master’s degree with Chancellor’s Commendation for Academic Excellence from the Australian National University and a bachelor’s degree from Beijing Institute of Technology.
When I’m not teaching or doing research, I enjoy mindfulness swimming, especially going for a one-hour swim at Lancaster Aquatic Centre after teaching two morning class sections. I also enjoy reading history and learn about human decision making through historical stories. I originally come from Zhangqiu of Shandong (the birthplace of China’s philosophy).
Please feel free to reach out via zeyang.ju@uky.edu!
Research
[5] Caught up in the AI rat race: Does technological peer pressure fuel AI washing or
hushing?, Single-authored dissertation
- Dissertation committee: Brian Bratten (Co-Chair), Sean Cao (Maryland), Brent Harrison (Kentucky CS), Tyler Kleppe, Hong Xie (Co-Chair)
- “Faced with technological peer pressure, firms engage in AI washing to appear more tech advanced and attract capital.”
- Best Paper Award at 2025 Rutgers Accounting Doctoral Symposium; 2025 JAAF Symposium Travel Grant
- Presentations: 2024 Kentucky Accounting Colloquium; University of Kentucky; Junior Accounting Scholars Organization; 2025 Rutgers Accounting Doctoral Symposium; 2025 AAA Deloitte Foundation/J. Michael Cook Doctoral Consortium; 2025 Graduate Research Accounting Conference Emory; 2025 ABR-Fudan Joint Conference; The 18th ABFE Annual Meeting; 2025 JAAF Symposium plenary; 2025 Boston Accounting Students Symposium; 2026 Hawai'i Accounting Research Conference (Scheduled); 2026 AAA MAS Midyear Meeting (Scheduled)
- “Cost sticky firms initially commit less to environmental initiatives because they cannot deploy multi-year resources to sustain committed initiatives especially during future downturns.”
- Top 10 downloads for Corporate Governance & Finance eJournal at the SSRN for several days
- Presentations: University of Kentucky Brownbag (Ju); 2024 Kentucky Accounting Colloquium (Ju); University of Kentucky (Ju); Chinese University of Hong Kong (Chen); Early Career Researchers Support Network (Ju); 2025 Hawai'i Accounting Research Conference (Ju); 2025 AAA MAS Midyear Meeting (Ju); 2025 AAA Current Issues in Sustainability Conference (Ju); University of Cincinnati (Xie); Fudan University (Yang); The 47th Annual Congress of European Accounting Association (Yang); 2025 JAAF Symposium (International) on ESG, AI, and Big Data (Yang); 2025 CAAA Annual Conference (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju); 2026 AAA IAS Midyear Meeting (Xie, scheduled)
- Developed from a research seminar proposal
- “Employment protection empowers employees to resist managers’ misreporting directives and curbs managers’ incentives to solicit employee collusion, making misreporting difficult to execute.”
- Revise and resubmit at Review of Accounting Studies
- Best Paper Award at JAAF Symposium on ESG 2024
- Presentations: University of Kentucky Brownbag (Ju); University of Kentucky (Ju); University of Kansas (Li); Early Career Researchers Support Network (Ju); 2024 CAPANA Annual Research Conference (Xie); Southwestern University of Finance and Economics (Xie); Chongqing University of Technology (Xie); Chongqing Technology and Business University (Xie); The 7th Dragon-Horse Accounting and Finance Symposium keynote (Xie); 2024 Graduate Research Accounting Conference Emory (Ju); 2024 JAAF Symposium on ESG plenary (Ju); 2025 Hawai'i Accounting Research Conference (Ju); 2025 AAA Auditing Section Midyear Meeting (Ju); 2025 AAA Current Issues in Sustainability Conference (Xie); 2025 CAAA Annual Meeting (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju)
- Developed from second-year summer paper
- “Legal recognition of stakeholder orientation nudges managers towards improving non-owner stakeholders' information environment.”
- Winner of 2025 Gatton Doctoral Research Excellence Award; Top 10 downloads for Empirical Legal Studies eJournal at the SSRN for several days
- Presentations: University of Kentucky Brownbag (Ju); Texas Christian University (Tucker); Concordia University (Tucker); University of Toronto (Tucker); University of Florida (Tucker); 2023 AAA Doctoral Student/Faculty Interchange SE (Ju); 2023 Graduate Research Accounting Conference Emory (Ju); Hong Kong Polytechnic University (Xie); Lingnan University (Xie); Shanghai National Accounting Institute (Xie); University of Texas at Arlington (Tucker); 2024 AAA FARS Midyear Meeting (Ju); 2025 Gatton Doctoral Research Excellence Series (Ju); 2025 AAA Current Issues in Sustainability Conference (Ju); 2025 CAAA Annual Conference (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju)
- Developed from first-year summer paper
[1] Corporate disclosure in the presence of financially constrained competitors, with Lingwei Li (ANU) and Steven Wu (ANU)
- “When peer firms become financially constrained, focal firm discloses its value-relevant information more and mention its competition threats less.”
- Presentations: Australian National University (Ju); 2020 AFAANZ Conference (Wu); The 47th European Finance Association Annual Meeting (Wu); University of Kentucky Brownbag (Ju); 2024 AAA Spark Meeting (Ju); The 36th Asian Finance Association Annual Meeting (Ju)
- Developed from masters thesis
External Presentations
- Invited presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the AAA Doctoral Student/Faculty Interchange SE. Virtual. June 2023
- Invited discussant of "The audit quality and economic implications of KPMG's persistent organization-level quality control system deficiencies," at the AAA Doctoral Student/Faculty Interchange SE. Virtual. June 2023
- Refereed presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the Graduate Research Accounting Conference Emory. Atlanta, GA. July 2023
- Invited discussant of "Damp deals: The effect of mandatory flood disclosures on real estate transactions," at the Graduate Research Accounting Conference Emory. Atlanta, GA. July 2023
- Invited discussant of "Does employment-based healthcare coverage impact financial reporting quality?" at the AAA Auditing Section Midyear Meeting. New Orleans, LA. January 2024
- Refereed presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the AAA FARS Midyear Meeting. Denver, CO. January 2024
- Invited presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the Early Career Researchers Support Network. Virtual. May 2024
- Refereed presenter of "Corporate disclosure in the presence of financially constrained competitors," at the AAA Spark Meeting. Virtual. June 2024
- Invited discussant of "ESG risks and financial statement verification in bank lending," at the AAA Spark Meeting. Virtual. June 2024
- Invited discussant of "Firm level cryptocurrency adoption and trading silence before anticipated information events," at the AAA Spark Meeting. Virtual. June 2024
- Referred presenter of "Corporate disclosure in the presence of financially constrained competitors," at the 36th Asian Finance Association Annual Meeting. Macau, China. June 2024
- Invited discussant of "Do managers withhold bad news? Evidence from terror attacks," at the 36th Asian Finance Association Annual Meeting. Macau, China. June 2024
- Invited discussant of "Communication culture and voluntary disclosure around the world," at the 36th Asian Finance Association Annual Meeting. Macau, China. June 2024
- Refereed presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the Graduate Research Accounting Conference Emory. Atlanta, GA. July 2024
- Invited discussant of "Skilled immigration and corporate resource adjustments: New evidence from cost behavior and labor dynamics," at the AAA Annual Meeting. Washington, DC. August 2024
- Refereed presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the JAAF Symposium on ESG 2024. Cincinnati, OH. October 2024
- Invited presenter of "Asymmetric cost behavior and corporate environmental commitments," at the Early Career Researchers Support Network. Virtual. December 2024
- Referred presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the Hawai'i Accounting Research Conference. Honolulu, HI. January 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the Hawai'i Accounting Research Conference. Honolulu, HI. January 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the AAA MAS Midyear Meeting. Austin, TX. January 2025
- Invited discussant of "Dependent vs. Independent ESG-Performance Evaluation in Executive Compensation Contracts," at the AAA MAS Midyear Meeting. Austin, TX. January 2025
- Referred presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the AAA Auditing Section Midyear Meeting. Charlotte, NC. January 2025
- Invited discussant of "Navigating new waters: Accounting firms as ESG raters," at the AAA Auditing Section Midyear Meeting. Charlotte, NC. January 2025
- Referred presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the AAA Current Issues in Sustainability Conference. Arlington, VA. March 2025
- Invited discussant of "Employer WARN-ing: Mandatory advance disclosure of employment loss and corporate innovation," at the AAA Current Issues in Sustainability Conference. Arlington, VA. March 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the AAA Current Issues in Sustainability Conference. Arlington, VA. March 2025
- Invited discussant of "Follow the money: Are severe weather events value relevant?" at the AAA Current Issues in Sustainability Conference. Arlington, VA. March 2025
- Invited presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the Junior Accounting Scholars Organization. Virtual. May 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the Rutgers Accounting Doctoral Symposium. Virtual. May 2025
- Invited presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the AAA Deloitte Foundation/J. Michael Cook Doctoral Consortium. Westlake, TX. June 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the CAAA Annual Conference. Toronto, CA. June 2025
- Referred presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the CAAA Annual Conference. Toronto, CA. June 2025
- Referred presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the CAAA Annual Conference. Toronto, CA. June 2025
- Invited discussant of "ESG and firm performance: A deep dive into community banks," at the CAAA Annual Conference. Toronto, CA. June 2025
- Invited discussant of "Can machine learning improve goodwill impairment prediction?" at the AAA Spark Meeting. Virtual. June 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the AFAANZ Conference. Brisbane, AU. July 2025
- Referred presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the AFAANZ Conference. Brisbane, AU. July 2025
- Referred presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the AFAANZ Conference. Brisbane, AU. July 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the Graduate Research Accounting Conference Emory. Atlanta, GA. July 2025
- Invited discussant of "Does the element of surprise deter misconduct?" at the Graduate Research Accounting Conference Emory. Atlanta, GA. July 2025
- Referred presenter of "Constituency statutes and voluntary disclosure: Evidence from major customer identities," at the AAA Annual Conference. Chicago, IL. August 2025
- Invited discussant of "Privacy lost? Consumer digital privacy and earnings benchmarks," at the AAA Annual Conference. Chicago, IL. August 2025
- Referred presenter of "Dare to say No? Externalities of employee employment protection on financial misreporting," at the AAA Annual Conference. Chicago, IL. August 2025
- Referred presenter of "Asymmetric cost behavior and corporate environmental commitments," at the AAA Annual Conference. Chicago, IL. August 2025
- Invited discussant of "Social media engagement as non-financial indicator of firm performance: An empirical study," at the AAA Annual Conference. Chicago, IL. August 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the ABR-Fudan Joint Conference. Shanghai, China. September 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the Annual Meeting of the Academy of Behavioral Finance & Economics. Virtual. September 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the the JAAF Symposium 2025. New York, NY. October 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at Boston Accounting Students Symposium. Boston, MA. October 2025
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at Hawai'i Accounting Research Conference. Honolulu, HI. January 2026 (Scheduled)
- Referred presenter of "Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?" at the AAA MAS Midyear Meeting. Nashville, TN. January 2026 (Scheduled)
Teaching
- Instructor for ACC 424 Accounting Information System (Spring 2025)
- Instructor evaluation of two sections (80 students): Mean 4.1 and 4.2 out of 5.0 (Department Mean: 4.2)
- Course evaluation of two sections (80 students): Mean 4.1 and 4.1 out of 5.0 (Department Mean: 4.2)
- Student learning evaluation of two sections (80 students): Mean 4.3 and 4.5 out of 5.0 (Department Mean: 4.3)
- Selected qualitative student evaluations:
“Professor Ju was always willing to help students when they needed it… He took the feedback and immediately implemented it. He wants to see the best for his students and it was shown through his teachings and interactions with his students.”
“He was very organized and presented the information multiple times so every student could succeed.”
“He seemed very knowledgeable in what he was teaching.”
“He gets to the point in a timely manner.”
“Sent out daily reminders and always responded to emails in a timely manner.”
“Professor Ju was consistently prepared for classes… and he made sure to post announcements before each lecture that explained exactly what was going to be discussed. He also posted plenty of review material before exams.”
“If you were confused or needed help, he was always there… everything he taught made sense.”
“Professor Zeyang Ju was extremely nice and respectful to students and I loved that about him. He was also really understanding which was amazing!”
“Course announcements were informative. They helped me understand the concepts to be covered in the lectures and upcoming assignments.”
“He had homeworks and quizzes reflect what we learned in lecture which made studying for exams and quizzes a lot easier.”