avatar

Jackie Zeyang Ju

PhD Candidate in Accounting
Gatton College of Business and Economics
zeyang.ju@uky.edu



Short Bio

Welcome! I am Jackie Zeyang (pronounced ‘Zuh-Yahng’) Ju, a fifth-year Ph.D. candidate in accounting at the Von Allmen School of Accountancy, University of Kentucky. I am on the 2025-2026 accounting academic job market.

I use archival method and machine learning to understand technology and sustainability issues (artificial intelligence, climate commitments, and human capital) in accounting. My research presented at academic conferences and universities across the globe. I participated in AAA Southeast Region Doctoral Student/Faculty Interchange, MAS PhD Student Mentorship Program, AAA MAS/FARS/Auditing Section Doctoral Consortium, and AAA Deloitte Foundation/J. Michael Cook Doctoral Consortium. I served as an ad-hoc reviewer for Accounting & Finance, Abacus, and International Journal of Accounting Information Systems. I received the Best Paper Award at 2024 JAAF Symposium on ESG, the 2025 Gatton Doctoral Research Excellence Award, and the Best Paper Award at 2025 Rutgers Accounting Doctoral Symposium.

As sole instructor, my teaching infuses artificial intelligence (prompt engineering) and data analytics (Python and Microsoft Access) into accounting information system course. I also invite industry practitioners to weave in the real world insights into my classroom.

Before pursuing my doctoral studies, I worked as a research associate and taught business statistics at the Australian National University, where I received two summer research fellowships. I earned a research master’s degree with Chancellor’s Commendation for Academic Excellence from the Australian National University and a bachelor’s degree from Beijing Institute of Technology.

When I’m not teaching or doing research, I enjoy mindfulness swimming, especially going for a one-hour swim at Lancaster Aquatic Centre after teaching two morning class sections. I also enjoy reading history and learn about human decision making through historical stories. I originally come from Zhangqiu of Shandong (the birthplace of China’s philosophy).

Please feel free to reach out via zeyang.ju@uky.edu!



Research

[5] Caught up in the AI rat race: Does technological peer pressure fuel AI washing or hushing?, Single-authored dissertation
  • Dissertation committee: Brian Bratten (Co-Chair), Sean Cao (Maryland), Brent Harrison (Kentucky CS), Tyler Kleppe, Hong Xie (Co-Chair)
  • “Faced with technological peer pressure, firms engage in AI washing to appear more tech advanced and attract capital.”
  • Best Paper Award at 2025 Rutgers Accounting Doctoral Symposium; 2025 JAAF Symposium Travel Grant
  • Presentations: 2024 Kentucky Accounting Colloquium; University of Kentucky; Junior Accounting Scholars Organization; 2025 Rutgers Accounting Doctoral Symposium; 2025 AAA Deloitte Foundation/J. Michael Cook Doctoral Consortium; 2025 Graduate Research Accounting Conference Emory; 2025 ABR-Fudan Joint Conference; The 18th ABFE Annual Meeting; 2025 JAAF Symposium plenary; 2025 Boston Accounting Students Symposium; 2026 Hawai'i Accounting Research Conference (Scheduled); 2026 AAA MAS Midyear Meeting (Scheduled)
[4] Asymmetric cost behavior and corporate environmental commitments, with Clara Chen (UIUC), Hong Xie (Kentucky), and Detian Yang (HKU)
  • “Cost sticky firms initially commit less to environmental initiatives because they cannot deploy multi-year resources to sustain committed initiatives especially during future downturns.”
  • Top 10 downloads for Corporate Governance & Finance eJournal at the SSRN for several days
  • Presentations: University of Kentucky Brownbag (Ju); 2024 Kentucky Accounting Colloquium (Ju); University of Kentucky (Ju); Chinese University of Hong Kong (Chen); Early Career Researchers Support Network (Ju); 2025 Hawai'i Accounting Research Conference (Ju); 2025 AAA MAS Midyear Meeting (Ju); 2025 AAA Current Issues in Sustainability Conference (Ju); University of Cincinnati (Xie); Fudan University (Yang); The 47th Annual Congress of European Accounting Association (Yang); 2025 JAAF Symposium (International) on ESG, AI, and Big Data (Yang); 2025 CAAA Annual Conference (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju); 2026 AAA IAS Midyear Meeting (Xie, scheduled)
  • Developed from a research seminar proposal
  • “Employment protection empowers employees to resist managers’ misreporting directives and curbs managers’ incentives to solicit employee collusion, making misreporting difficult to execute.”
  • Revise and resubmit at Review of Accounting Studies
  • Best Paper Award at JAAF Symposium on ESG 2024
  • Presentations: University of Kentucky Brownbag (Ju); University of Kentucky (Ju); University of Kansas (Li); Early Career Researchers Support Network (Ju); 2024 CAPANA Annual Research Conference (Xie); Southwestern University of Finance and Economics (Xie); Chongqing University of Technology (Xie); Chongqing Technology and Business University (Xie); The 7th Dragon-Horse Accounting and Finance Symposium keynote (Xie); 2024 Graduate Research Accounting Conference Emory (Ju); 2024 JAAF Symposium on ESG plenary (Ju); 2025 Hawai'i Accounting Research Conference (Ju); 2025 AAA Auditing Section Midyear Meeting (Ju); 2025 AAA Current Issues in Sustainability Conference (Xie); 2025 CAAA Annual Meeting (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju)
  • Developed from second-year summer paper
[2] Constituency statutes and voluntary disclosure: Evidence from major customer identities, with Jenny Tucker (Florida) and Hong Xie (Kentucky)
  • “Legal recognition of stakeholder orientation nudges managers towards improving non-owner stakeholders' information environment.”
  • Winner of 2025 Gatton Doctoral Research Excellence Award; Top 10 downloads for Empirical Legal Studies eJournal at the SSRN for several days
  • Presentations: University of Kentucky Brownbag (Ju); Texas Christian University (Tucker); Concordia University (Tucker); University of Toronto (Tucker); University of Florida (Tucker); 2023 AAA Doctoral Student/Faculty Interchange SE (Ju); 2023 Graduate Research Accounting Conference Emory (Ju); Hong Kong Polytechnic University (Xie); Lingnan University (Xie); Shanghai National Accounting Institute (Xie); University of Texas at Arlington (Tucker); 2024 AAA FARS Midyear Meeting (Ju); 2025 Gatton Doctoral Research Excellence Series (Ju); 2025 AAA Current Issues in Sustainability Conference (Ju); 2025 CAAA Annual Conference (Ju); 2025 AFAANZ Conference (Ju); 2025 AAA Annual Meeting (Ju)
  • Developed from first-year summer paper
[1] Corporate disclosure in the presence of financially constrained competitors, with Lingwei Li (ANU) and Steven Wu (ANU)
  • “When peer firms become financially constrained, focal firm discloses its value-relevant information more and mention its competition threats less.”
  • Presentations: Australian National University (Ju); 2020 AFAANZ Conference (Wu); The 47th European Finance Association Annual Meeting (Wu); University of Kentucky Brownbag (Ju); 2024 AAA Spark Meeting (Ju); The 36th Asian Finance Association Annual Meeting (Ju)
  • Developed from masters thesis



External Presentations



Teaching